RBL Never Forget Fundraising Platform
Platform which allows people who lost their loved once 'to create personal tributes for the memorial' BBC News.
Tribute pages owners can add a lifetime of memories to make their page a personal, lasting and growing tribute to their loved once. By doing so they can also raise money for Never Forget Fund and make single or direct debit donations to RBL or plant a virtual poppy. Friends and family can also create their own Sub Funds, event’s within main fund to collect towards Tribute Fund total.
The platform itself is not limited to RBL. It is a white labelled funeral plan eCommerce project that is a content managed platform with the ability to create partner eCommerce sites.
The RBL Never Forget platform was part of the Never Forget and Poppy Appeal campaign that runs yearly across UK. From digital perspective campaign was supported by Social Media presence and communication as well as Facebook and Google AdWords ads campaign.